Archives for posts with tag: font design

Imagine pouring water over the top of the word. Now imagine the water falling between the letters and flowing out the baseline. If it appears that the water is flowing faster or slower in one area, then it’s time to kern.

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When kerning type, visually divide the letters into groups of threes. This helps by removing the meaning of the word and by focusing your attention on a smaller, more manageable area.

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