Archives for posts with tag: typography

I am currently working on a logo design that is type only, no mark. I came across a website that provided a host of remarkable examples. I wanted to share it hear for reference. I especially liked the wave logo by Jan Zabransky. It’s a design that is simple, elegant, timeless and memorable. Yep, that’s about all you could ask for. Nice job Jan. Thanks for the inspiration! See them all at http://webdesignledger.com/inspiration/40-brilliant-type-only-logo-designs

Design by Jan Zabransky

Design by Jan Zabransky

 

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Imagine pouring water over the top of the word. Now imagine the water falling between the letters and flowing out the baseline. If it appears that the water is flowing faster or slower in one area, then it’s time to kern.

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When kerning type, visually divide the letters into groups of threes. This helps by removing the meaning of the word and by focusing your attention on a smaller, more manageable area.

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